What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences
07 Feb 2024
Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.
The Next Frontier for TV Advertising Is Outside the Living Room
05 Feb 2024
TV advertising still rules, says Michael Sanchez of Atmosphere, but not exactly how/where you think
As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?
31 Jan 2024
Netflix, which can trace its roots back to a DVD-by-mail rental business model, has mostly blazed its own trail through what was - and in some ways still is - the undiscovered territory that is the streaming video market. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.
CTV Can Transform the 2024 Election Like Linear Did In 1960 – But is it Ready?
30 Jan 2024
The 2024 election cycle will transform digital media's role in citizens' perception of their candidates and causes. Andrew Rosenman of Equativ discusses the potential risks of shutting out the emerging digital native electorate when ad tech and digital media platforms back away from the political conversation.
Navigating the Future of AI for Media & Entertainment: Self-disrupt or Self-destruct?
29 Jan 2024
Media and entertainment companies of all sizes struggle to attract and retain audiences eager to find and consume content that interests them. Because content is abundant with too many options to navigate and pay for—and switching costs are low—profitability has eluded many providers. How can media and entertainment companies respond? Many are turning to a new ally: AI.
As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024
26 Jan 2024
Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.
Rekindling Consumer Satisfaction With D2C
24 Jan 2024
Despite what appears to be a thriving market, streaming viewers are still looking for more than what's on offer. Greg Morrow of Bitcentral's ViewNexa highlights ways to rekindle consumer satisfaction with D2C business models.
How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
10 Jan 2024
Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.
Why Engagement Capabilities Will Define The Future of Media and Entertainment
19 Dec 2023
Heading into 2024, new engagement-focused offerings that move beyond ads to unlock new revenue opportunities will be a crucial element in expanding free, ad-supported TV (FAST) channels. Players in the media and entertainment industry that can successfully introduce creative features and gain viewers' active involvement in content stand to benefit tremendously.
From Merger to Marvel: Why Technology Is Key for Disney to Integrate Hulu
19 Dec 2023
The importance of a centralized media supply chain for streaming mergers
Deploying a Hybrid Monetization Strategy: Simplicity, Agility and Visibility in Content Management
18 Dec 2023
Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.
Post-Game Strategies to Help Brands Win the Super Bowl
05 Dec 2023
In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.
Instant Replay: Streaming Media Connect November 2023
20 Nov 2023
Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.
Navigating the New Media Revenue Frontier: Unifying Strategies for Success
08 Nov 2023
This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.
New Approach to Data Clean Rooms to Fix CTV Measurement
07 Nov 2023
This article reviews the clean room challenge within the emerging CTV landscape and how to address it.
The Future of CDN Technology: Unlocking the Next Frontier in Video Streaming
06 Nov 2023
The video streaming market is booming, and as video streaming consumption continues to soar, content delivery network (CDN) technology needs to evolve rapidly to keep up. Damien Sterkers of Broadpeak discusses the current challenges with streaming and what measures to take to face them.
How OTT Providers Can Deliver Recommendations That Resonate With Viewers
30 Oct 2023
OTT providers are quickly catching on to the benefits of user recommendation services being integrated into their platforms. However, both of the two main options for integration come with drawbacks. Off-the-shelf solutions can be costly to bring in, but cheaper custom deployments require the right expertise in-house. What's needed is a meet-in-the-middle solution that saves on expenditure and is intuitive to use, while crucially providing recommendation services that impress viewers and ultimately helps to retain them.
Netflix’s System Architecture Represents A Rare Competitive Edge
24 Oct 2023
Netflix (NFLX) is the only major streamer to build out its content delivery network infrastructure. Netflix has invested roughly $1B over the past decade in a once-secret project called Open Connect that is proving to provide long-term strategic value to the company's balance sheet.
How to Craft a Stand-Out Streaming Destination in an Overcrowded Market
02 Oct 2023
What are some of the best ways to craft a stand-out streaming destination in today's overcrowded market? Megan Wagoner of Endeavor Streaming outlines ways to enhance interactivity, content discovery, and how to achieve equilibrium between content production and platform technology.
YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
29 Sep 2023
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.