Sendto新闻加入虹膜.电视背景视频市场
使用虹膜.TV will allow Sendto新闻 to offer br和s 和 agencies the best contextually relevant video experience
纽约,纽约(2020年7月13日)
虹膜.TV, a video intelligence platform, today announced the introduction of Sendto新闻 到该公司的上下文视频市场. 通过这个集成, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, 及频谱媒体服务. Marketers will now be able to contextually target STN’s over a billion monthly video views across thous和s of trusted publishers in a privacy-first 和 br和-suitable way.
The Sendto新闻 video platform delivers a contextually relevant experience for publishers’ 文章 by providing premium relevant video content along with increased monetization from video advertising. Premium content includes video from 美联社, 彭博, 大联盟, 《百家乐软件》杂志, 康泰纳仕, 各种, 美国国家橄榄球联盟和其他数百个组织.
最近, Sendto新闻 worked with their league content partners like 大联盟, NBA, NFL 和 美国职业高尔夫巡回赛 to receive “Best Of” packages that include hundreds of pieces of video content, including the Washington Nationals 2019 World Series Run, 迈克尔·乔丹职业生涯的亮点, the Top All-Time NFL Rookie Performances 和 much more. Several Fortune 100 br和s have already leveraged this content for their previously paused sports ad spend 和 are now reaching local audiences in contextually relevant environments.
“We’re thrilled to have Sendto新闻 integrated into our Contextual Video Marketplace,里奇·海登说, 首席运营官 & 虹膜联合创始人.TV. “It’s great to partner with an innovative team that shares a mission of enabling the world’s leading publishers 和 br和s to maximize the value of video in a cookieless world.”
"使用虹膜.TV will allow us to offer br和s 和 agencies the best contextually relevant video experience,马修·沃森说。, Sendto新闻首席执行官. “We are excited for the value this partnership will bring to br和s, 和, 与此同时, 我们的出版商.”
虹膜.TV’s contextual video marketplace simplifies the complexity of the video ecosystem across CTV, 网络, 和 mobile video to enable context 和 br和-safety targeting capabilities for the first time. The marketplace has simplified thous和s of integration points into a single ecosystem bringing together publishers, 上下文数据合作伙伴, ad servers 和 SSPs into a marketplace that enables publishers’ video content to be analyzed 和 categorized into industry-accepted br和-safety 和 br和-suitable segments that can be purchased by marketers through any DSP for direct, 私人市场和公开拍卖购买.
关于Sendto新闻
Sendto新闻 owns 和 operates the leading digital video distribution platform in North America, supplying more than 1800 digital publishers with revenue, premium content 和 advanced video player technology. Sendto新闻 is the video distribution platform for over 100 content creators, 包括NFL, 美联社, 大联盟, 彭博, 《百家乐软件》杂志, NBA, 美国职业高尔夫巡回赛, 各种, NHL和MLS, complementing their efforts to grow 和 engage their digital audience while providing additional revenue opportunities for their advertisers 和 sponsors.
Sendto新闻’ video platform 和 AI-powered Smart Match player has become an indispensable resource in content, technology 和 monetization to publishers across North America, making Sendto新闻 a key partner to industry leaders like Hearst, 甘尼特, 论坛报, 麦克拉奇, 《百家乐软件》和其他成千上万的报纸.铺盖、广播.铺盖、广播.com和本地数字网站. 有关Sendto新闻的更多信息，请访问 www.sendtonews.com
对虹膜.TV
虹膜.TV is a privacy-first video intelligence platform for maximizing the value of video across all screens. 虹膜成立于2013年.TV is trusted by the world’s largest media companies 和 marketers to build audience insights, 改善经验, 和 drive engagement for video content 和 ads across digital, 移动和OTT渠道. 公司的个性化 & programming platform integrates with video players 和 uses machine learning to automate the streaming of personalized content based on audience preferences, 用户交互, 行为分割. 虹膜.电视背景视频市场 activates industry-st和ard context segments on 8B+ monthly video ad impressions across 5K+ publisher sites enabling marketers to target users on all screens in highly relevant, 品牌安全和隐私保护的环境.